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12 Sep 14

What Happens When Businesses Use Black Tragedies To Sell Products

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- FCKH8 creates a super sarcastic and oddly cheery video “Hey White People: A Kinda Awkward Note to America by #Ferguson Kids,” to sell “racism’s not over but I’m over racism” shirts and claims $5 from each shirt is going to anti-racism charities. The t-shirt slogan is highly suspect and does nothing to support anti-racism but…yeah. Ok.

- Colorlines does a post saying “ummmm there’s something sketchy about using cute black kids from Ferguson to sell t-shirts and this doesn’t really address any issues”

- After FCKH8 lists Race Forward (Colorline’s publisher) as one of the organizations set to receive a portion of the shirt profits, Race Forward releases a statement on Facebook that basically says “we don’t know these people, they haven’t given us any money and we’re not ok with them using our name to sell t-shirts”

- Mike Kon from FCKH8 posts a super passive aggressive comment on the Race Forward Facebook page, and another on the Colorlines article which essentially say, “we just wanted to use a national tragedy to sell some shirts and make a viral video. we didn’t know that we actually had to care about racism or address issues in order for people to be satisfied. don’t you dare critique my allyship or we’ll just take it elsewhere

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